“I had the Meta pixel installed at some point. Whether it still measures correctly, I honestly don't know.”
If your pixel doesn't measure correctly, you steer your ads on the wrong numbers.
Tracking and data
Ecom Blind Spot Scan · free
See what your store is missing right now.
We look at your store from the outside, the way someone who runs stores would. From your tracking and visibility in Google to your ads, your store and your follow-up. You get one overview with the issues we would look into first.
- The 3 biggest blind spots right on your screen
- Your full Blind Spot Report in your inbox
- A free 30-minute review, if you want one
Start your free scan
Start with your store address. You'll see your first results right on this page.
Sound familiar?
Your store is running. Yet something is being left behind.
Revenue is coming in, you advertise and you send emails. But you feel there is more in it. Usually the problem sits in a place you don't look at every day.
“People look at my products but don't buy. And after that I never hear from them again.”
There may be no email when someone views a product and leaves.
Follow-up
“My competitor is at the top of Google Shopping. I can't find my products anywhere.”
Google may not be able to read your product information properly.
Product data
Those are blind spots. Places where money or opportunities slip away, without you seeing it in your dashboards.
What we scan
One scan. 6 layers of your store.
A regular check only looks at your website. We look at everything that decides whether a visitor becomes a buyer, and whether they come back.
Tracking & Data
Does your tracking measure what it should?
We check which Meta, Google and other tags we can find on your site, and where things seem to break.
SEO & Organic
Does Google understand what your store is about?
We check whether Google can read your products, categories and pages properly, and whether anything keeps them out of search results.
Paid & Creative
What can you see of your ads from the outside?
We check which ads are publicly visible in Meta's ad library, and what that says about your approach.
Store & Offer
Does a new visitor get why they should buy from you?
We check how fast your pages load on mobile, how much trust they give and whether key buying information is easy to find.
Retention
What happens after someone gives their email address?
We check which email and follow-up signals are visible, from sign-up form to follow-up email.
Commerce Visibility
Can search engines compare your products properly?
Think price, stock, delivery time and reviews. Google Shopping and AI search engines use them to decide which product to show.
What you get
Not a list of 87 technical errors.
You only get the issues we think really deserve attention. For each one you read what we see, why it matters and what we would look into.
Blind Spot ReportExample
6blind spots found
2 High priority4 Opportunities2 Healthy
High priorityVisibility in Google
Product pages are missing information Google uses.
What we see
On 4 of the 5 product pages we checked, Google can't read the price, stock and reviews.
Why it matters
Your product exists, but Google is less likely to show it to people searching for exactly that.
What we would look into
The product data on your pages, how your categories are structured and which information buyers miss.
OpportunityFollow-up
You ask for email addresses, but the follow-up is unclear.
What we see
There is a sign-up form on your site. We couldn't confirm that an email follows when someone views a product and leaves.
Why it matters
Those visitors were interested. Without a reminder they may buy elsewhere.
What we would look into
Whether that follow-up email exists, when it is sent and to whom.
HealthyTechnical basics
Your technical basics are in good shape.
What we see
The technical SEO elements we could check are set up correctly. No need to spend time here right now.
Not everything has to be red. If something is in good shape, we say so.
Curious about your own report?
Start my free scanWhy this scan is different
This is not a standard website audit.
A regular audit tells you an image is too big or a meta description is missing. All true. But it doesn't tell you where to start.
We ask a different question. Where would someone who runs stores look first?
A standard audit
- Dozens of technical warnings
- Every warning seems equally important
- Only looks at your website
- You figure out what it means
The Ecom Blind Spot Scan
- Only the issues that deserve attention
- Sorted from high priority to healthy
- Tracking, Google, ads, store and customers together
- For each issue, what we would look into
Curious what comes up for your store? Free and without login.
Scan my storeHow it works
From store address to conversation in 4 steps.
- 1
Enter your store
Your name, your brand, your store address and your email. That's all we need. No login and no technical setup.
- 2
See your first blind spots right away
On this page you immediately see the 3 biggest issues we could reliably establish.
- 3
Get your full report
The complete Blind Spot Report lands in your inbox, with every issue and what we would look into.
- 4No commitment
Discuss it in 30 minutes
Book a free Blind Spot Review. We show what we would tackle first, and which questions can only be answered with your real numbers.
What we can't see
We also tell you what we can't see.
From the outside we can analyse a lot. But without your own numbers we can't reliably establish these things.
Profit—
What you really keep per order
CAC—
What a new customer costs
ROAS—
What your ads really return
Attribution—
Which channel really caused a sale
LTV—
What a customer is worth over the years
Product margin—
Which products make a profit
Repeat purchases—
How often customers come back
Channel contribution—
What each channel really adds
That is deliberate. What we can't check publicly, we don't present as fact.
We answer these questions together with your real numbers, in the free Blind Spot Review.
Why I built this
I built Layer Insights because I ran into this with my own store. Meta, Google and Shopify told 3 different stories, and I didn't know which one was right. This scan is the first step I wish I had taken back then. It shows you where to look first.
Mylano Rodriguez
Founder, Layer Insights
Still unsure?
Fair questions. Straight answers.
Is the scan really free?
Yes. You get your first results, your full report and, if you want, a 30-minute review. You pay nothing and aren't tied to anything.
Do you need access to my accounts?
No. We only look at what is publicly visible, such as your store itself and Meta's ad library. You don't have to log in anywhere.
What exactly is a blind spot?
A place in your store where money or opportunities slip away, without you seeing it in your dashboards. For example a pixel that double counts purchases, or product information Google can't read.
How reliable are the results?
We only show what we can reliably establish from the outside. If we can't check something, we say so. It is never presented as fact.
What if you find nothing?
Then we say that too. Things that are in good shape are marked healthy. That is also good to know before you spend more budget.
Will I get a sales pitch afterwards?
You get your report and an invitation for a free review. Whether you book it is up to you. If you don't, it stays with your report and the occasional practical email. Unsubscribe anytime with 1 click.
Free scan
Curious what we find in your store?
There is often more in your store than your dashboards show. Start with your store address and see your first blind spots right away.
Black Friday is on 27 November. Know where your blind spots are before you raise your budget.
Blind Spot Scan running
We're analysing .
Keep this page open. Your first results appear here as soon as the scan is done.
- Checking tracking and tags
- Reviewing your site's technical basics
- Checking your visibility in Google
- Checking product data and store structure
- Reviewing public ads
- Reviewing email and follow-up
Your first results
We found 6 blind spots at .
These are the 3 most important.
6blind spots found
2 High priority4 Opportunities2 Healthy
High priorityTracking and data
Your Meta pixel may be installed 2 times.
What we see
We find 2 active Meta pixels on your product pages.
Why it matters
Then Meta may double count visits and purchases. Your ads look like they work better than they do.
What we would look into
Which pixel is really needed, and whether every purchase reaches Meta exactly once.
High priorityVisibility in Google
Product pages are missing information Google uses.
What we see
On 4 of the 5 product pages we checked, Google can't read the price, stock and reviews.
Why it matters
Your product exists, but Google is less likely to show it to people searching for exactly that.
What we would look into
The product data on your pages, how your categories are structured and which information buyers miss.
OpportunityFollow-up
You ask for email addresses, but the follow-up is unclear.
What we see
There is a sign-up form on your site. We couldn't confirm that an email follows when someone views a product and leaves.
Why it matters
Those visitors were interested. Without a reminder they may buy elsewhere.
What we would look into
Whether that follow-up email exists, when it is sent and to whom.
Your full report is on its way to .
Free Blind Spot Review
Want to know what we would tackle first?
In a free 30-minute call we go through your key findings. We show you what we would do first, and which information we still need to go further.
Book my free Blind Spot Review
- 30 minutes
- Free
- No commitment