You see the numbers. But do you see what you are missing?
Your store shows revenue. Meta and Google claim conversions. Finance sees costs. As long as those numbers live separately, you are steering on half the truth. The gaps between them hide blind spots, profit leaks and growth opportunities. Layer makes that difference measurable in percentages, money and progress.
Your own percentages are calculated once enough data is connected.
See how Layer Insights works in a short walkthrough.
Not a full feature tour. See how Layer moves from the business overview into attribution, advertising, customer journey and product intelligence, while showing where each KPI started, where it stands now and how far it is from target.
Start with revenue, orders, marketing efficiency and contribution in one overview.
Compare platform claims with your own commerce data in attribution and advertising.
Move into customer journey and product intelligence to understand changes in behaviour and product performance.
Layer shows where each KPI started, where it stands now and how that compares with your target.
Six systems. One commercial truth.
Your tools keep doing what they do best. Layer Insights connects orders, customers, products, spend and costs, surfaces conflicts and shows how complete and reliable your commercial view is becoming.
You see a lot. Not always the full picture.
Meta, Google, your store, email and marketplaces can each be right on their own. The problem sits between them. That is where decisions about revenue, margin and growth go wrong.
“Who really deserves this sale?”
Meta claims the order. Google does too. Your store sees one purchase. Layer Insights reconciles touchpoints, orders and spend.
Explore this intelligence →Everything you need. Without seeing everything at once.
Choose the question that matters. Each capability opens a focused layer with the workflows, metrics and decisions behind it.
Attribution
Who actually caused the sale?
Profit & Margin
What do you really keep per order?
Advertising
Open the intelligence behind this question.
Customers
Which customers are truly valuable?
Products
Which SKU grows profitably?
Feeds & Marketplaces
Open the intelligence behind this question.
Organic & Demand
Open the intelligence behind this question.
Data Quality & Ops
Open the intelligence behind this question.
Market Intelligence
Open the intelligence behind this question.
Zeno AI
Ask your business what you need to know.
Know what to scale, what to fix and what to stop.
Put more money behind what truly contributes.
Find campaigns, products, markets and customer segments where extra spend can create healthy growth.
Find leaks before they become expensive.
Tracking issues, feed errors, margin pressure and rising CAC come together in the same business context.
Stop steering on half the truth.
A high ROAS is irrelevant when the same revenue is claimed twice or produces little contribution.
From founder led to multichannel.
Whether you do a lot yourself or work with specialists. Layer Insights makes complex data understandable and gives everyone the same underlying truth.
Founder led business
See what works without stitching six tools and spreadsheets together yourself.
Business with a team
Marketing, ecommerce and operations work faster from the same view.
Multichannel business
Bring website, marketplaces and advertising together without flattening their economics.
Do not search dashboards. Ask your business.
Zeno sits on top of your own intelligence layer. Ask a business question in plain language and get an answer with context, evidence and the next logical action.
Explore Zeno AI →Why Layer Insights exists
There was already enough data. The complete answer was missing.
Not another dashboard. More clarity.
Layer Insights started with one question. What do we need to know to make a better decision today without rebuilding the truth across multiple systems every time? That is why we are building an ecommerce intelligence platform that brings data together, explains it and turns it into decisions.
Book a demo →Let us show you what your numbers are not showing yet.
Start with the free Store Audit. If you want to go deeper, connect your real revenue, margin and attribution data with our help. If we find nothing meaningful to improve or investigate after sufficient data is connected, your first month is free under the terms.