Pixel · CAPI · Attribution · EMQ · Identity · Recovery · SEO · GEO · Feeds · Klaviyo
Your Shopify store,
seen completely.
One platform. Dual-dispatch pixel tracking, server-side CAPI across 6 ad platforms, identity stitching, EMQ monitoring, event recovery, feed management, SEO/GEO intelligence, and Klaviyo analytics — all in one dashboard.
of conversions lost to ad blockers & iOS
→ Server-side CAPI closes the gap
avg EMQ score before Layer Insights
→ We get you to 8.0+ in 48h
recovered revenue visible in other tools
→ We track every recovered euro
Core platform
Everything your pixel misses, we capture.
Six interconnected modules that work together to give you complete visibility — from first click to recovered conversion.
Intelligence · 01
EMQ monitoring — live, per platform
Real-time Event Match Quality scoring for every ad platform. Get drop alerts and fix suggestions before it costs you ROAS.
Ignite+Tracking · 02
Dual-dispatch pixel — browser + server simultaneously
lf.js fires client-side while your server sends CAPI in parallel. No ad blocker can stop both.
Identity · 03
Identity stitching + retroactive enrichment
Anonymous visitors become known customers. Every past event gets enriched and re-sent to CAPI.
→ linked to Shopify customer #8821
Recovery · 04
Event recovery — retry queue with revenue tracking
Failed events enter a retry queue. Recovered revenue is tracked per platform in real time.
Compliance · 05
Consent Mode v2 — GDPR + CCPA out of the box
Consent-aware dispatch with advanced matching. Fully compliant with EU and US privacy regulations.
Consent granted
✓ Full PII hashed
✓ Click IDs included
✓ All 6 platforms
✓ Advanced matching
Consent denied
✗ No PII sent
✓ Event data only
✓ Meta/TikTok/Snap
✗ Google skipped*
*Google handles via Consent Mode v2 cookieless pings
Attribution · 06 · Unique differentiator
Attribution reconciliation — pixel data vs customer-declared data
No competitor combines pixel-attributed channel data with customer-declared survey data. Layer Insights shows both side by side.
Pixel attributed
Customer declared
All modules
One platform. Every signal.
27 dashboard modules across tracking, intelligence, operations, and growth.
Dual-dispatch, 6 platforms, consent-aware, adblock-proof
Live scores per platform, alerts on drop, fix suggestions
Anonymous → known, retroactive enrichment, re-send to CAPI
Retry queue, dead-letter 24h, recovered revenue tracked
Multi-touch, spillover detection, pixel vs declared
Meta, Google, TikTok campaign analytics and ROAS
Comparison
Why Layer Insights vs the alternatives.
TrackBee tracks events. Triple Whale reports attribution. Neither gives you EMQ scores, identity stitching, event recovery dashboards, or the intelligence modules Layer Insights includes.
| Feature | Layer Insights | TrackBee | Triple Whale |
|---|---|---|---|
| Pixel & tracking | |||
Server-side CAPI (all 6 platforms) | Sonar (paid add-on) | ||
EMQ score per platform (live) Real-time, weighted, with fix suggestions | |||
Identity stitching + retroactive enrichment | |||
Event recovery with revenue tracking Retry queue + recovered euros per platform | |||
Consent Mode v2 Advanced (GDPR) | |||
| Intelligence & analytics | |||
Attribution reconciliation Pixel data vs customer-declared survey data | |||
Klaviyo Intelligence (flows + campaigns) | Basic | ||
Persona Intelligence + zero-party data Quiz, survey, review integrations (15 tools) | |||
SEO + GEO / AI search visibility 4 AI agents, LLM citation tracking | |||
Inventory forecasting + PO suggestions | |||
Feed Suite (Google Shopping, Meta, Awin) | |||
| Pricing | |||
Starting price | €79/mnd | €79/mnd | $149/mnd |
Price scales with revenue/GMV | Yes — up to $2.500+ | ||
Free tier available | |||
Failed CAPI events recovered within 24h via retry engine
Dashboard modules across tracking, intelligence, ops, and growth
Average score gain switching to Layer Insights dual-dispatch
How it works
Live in 5 minutes, tracking for years.
Install the pixel
One click via Shopify App Store. lf.js auto-detects your consent banner, click IDs, and ad platform connections. Zero configuration required.
· Auto-installs via Shopify Web Pixels API
· Detects CookieBot, OneTrust, Shopify Privacy API
Connect everything
Enter Pixel IDs and access tokens for your ad platforms. Connect Klaviyo, Google Analytics, Returnless, and your quiz/survey tools.
· 6 ad platforms + 19 third-party integrations
· SHA-256 hashed PII for advanced matching
Watch everything improve
EMQ scores rise within 48h. Lost conversions recover. Attribution gaps close. Every Monday at 09:00 you get a digest.
· Live EMQ monitoring with drop alerts
· Weekly performance digest via email
Shopify App Store
Official partner. Installs in one click. GDPR webhooks and data deletion built in.
GDPR & CCPA compliant
Consent-aware dispatch. EU data residency. CCPA Service Provider positioning.
Built for speed
lf.js under 15KB gzip. Zero Lighthouse impact. Sub-50ms event dispatch.
“We went from 5.8 EMQ on Meta to 8.9 in 48 hours. Our ROAS reporting finally makes sense — and we recovered €3.200 in the first week alone.”
— DTC founder, Benelux fashion brand · ★★★★★
Pricing
Simple pricing. Scale when you're ready.
14-day free trial on all paid plans. No credit card required. Yearly billing saves 15%.
Ignite
/mnd · up to €250K GMV
- 1–3 stores
- All core modules
- 6 CAPI platforms
- EMQ monitoring
- 30 AI queries/mnd
Growth
/mnd · up to €750K GMV
- 2–5 stores
- Klaviyo Intelligence
- Persona Intelligence
- Identity stitching
- Event recovery
- Feed Suite
- 100 AI queries/mnd
Scale
/mnd · up to €2M GMV
- 3–8 stores
- CS Inbox included
- Inventory forecasting
- Organic Intelligence
- 300 AI queries/mnd
Enterprise
Custom pricing · unlimited GMV
- Unlimited stores
- All add-ons included
- White-label
- SLA + dedicated AM
- Unlimited AI
Add-ons
Feed Suite is the only add-on that is never included free — even on Enterprise.
Frequently asked questions
Get started today
Stop losing conversions.
Start seeing everything.
14-day free trial · No credit card · Live tracking in under 5 minutes
27 modules. One platform. One price.
✓ Shopify App Store · ✓ GDPR + CCPA · ✓ Cancel anytime · ✓ EU data residency