Blog

E-commerce intelligence, explained.

Practical articles on pixel tracking, server-side CAPI, EMQ, attribution and everything Shopify DTC brands need to know about data.

Pixel & Tracking6 min

What is Event Match Quality and why is your Shopify store missing 40% of conversions?

EMQ is the score Meta, Google and TikTok give your tracking data. A low score means the algorithm cannot optimize your ads properly — and you pay more.

June 20, 2026

Pixel & Tracking8 min

Server-side tracking explained: why client-side alone is no longer enough

Ad blockers, iOS privacy updates and cookie restrictions mean 30-40% of your conversions never reach your ad platforms. Server-side CAPI is the fix.

June 20, 2026

Attribution7 min

Attribution reconciliation: why your Meta pixel lies about 37% of your revenue

Pixel-attributed data and customer-declared data tell completely different stories. Discover where your ad budget really goes.

June 20, 2026