Free playbook

The Ecom Blind Spot Playbook

Look here first, before you add more budget, people or tools.

A short, practical 20-page guide for growing ecommerce brands. You walk through the 7 places where growth leaks most often, with checks you can do yourself. No new software. With prompts and a ready-made skill for ChatGPT and Claude.

  • Tracking
  • Google
  • Advertising
  • Retention
  • Profitability
  • Customer insight
  • AI prompts and skill
  • Free PDF
  • 20 pages
  • Straight to your inbox

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Who it's for

More data. But not more clarity.

This playbook is for stores that are past their first growth phase. Revenue is coming in, the team is growing and the tools are piling up.

  • You sell through more than 1 channel, for example your own store and Amazon.
  • You use 5+ tools for ads, email and analytics.
  • Every tool shows slightly different numbers.
  • Your revenue is growing, but you're not sure your profit is growing too.

Recognise 2 or more? Then this playbook was written for you.

What's inside

Not 40 pages of theory.

This is the framework we use ourselves to assess a growing store. Short, concrete and ready to use.

  1. 01

    7 ecommerce blind spots

    The places where growing stores most often lose sight. From tracking to profit per product.
    1. 01You are not measuring what you think you are.
    2. 02Everyone claims the same sale.
    3. 03Revenue is growing. Is your profit growing too?
    4. 04Your ads mostly find customers you already had.
    5. 05You are leaving repeat revenue on the table.
    6. 06Google can't read your products properly.
    7. 07Visitors don't get quickly enough why they should buy from you.
  2. 02

    The Operator Scorecard

    12 numbers your team should be able to answer every Monday.
  3. 03

    Practical checks

    Concrete checks you do yourself, without installing new software.
  4. 04

    Decision guide

    Which problems need attention now, and which can wait?
  5. 05

    Use it in your AI

    Prompts for your scorecard and blind spots, plus a ready-made skill for Claude and ChatGPT.

A look inside

This is how every chapter reads.

What goes wrong, what you check and 1 question to discuss with your team.

The Ecom Blind Spot PlaybookBlind Spot 03 · Profitability

03

Revenue is growing. Is your profit growing too?

Rising revenue does not automatically mean a healthier business. So don't just look at revenue and ROAS, the return on your ad spend. Check these 6 things as well.

Worked example

An order of €60 excluding VAT. Product cost €21, shipping €6, payment fees €1.50, discount €6 and ads €18. Your ROAS is 3.3. You keep €7.50, and your fixed costs still have to come out of that.

  • Contribution marginWhat is left after product, shipping and ads. Calculate it per month. Revenue growing but this amount shrinking? Then you are buying your growth.
  • Cost per new customerWhat you pay to win 1 new customer. Divide your ad spend by the number of new customers.
  • ReturnsHow much revenue comes back. Look per product, not just at the total.
  • Shipping costsWhat you pay for delivery yourself, including when the customer gets free shipping.
  • DiscountsHow much margin you give away in promotions. Include discount codes from influencers and affiliates.
  • Profit per productWhich products actually earn money, after product cost, shipping, returns and discount.

Question for your team

Can we explain within 5 minutes today which products and channels actually add profit?

The Ecommerce Operator Scorecard

12 numbers you want ready every Monday.

This is the core of the playbook. Test yourself now. Tick the numbers you can find and explain within 5 minutes today.

Operator Scorecard

From the playbook

You have 0 of 12 ready.

Tick what you can find within 5 minutes today.

Can you find these numbers quickly and explain them? Then you have clarity.

Do you have to pull them from 5 dashboards? Then you're missing an overview. You have plenty of data.

Why I built this

I built Layer Insights because I ran into this with my own store. Meta, Google and Shopify told 3 different stories, and I didn't know which one was right. This playbook is the checklist I wish I'd had back then.

Mylano Rodriguez

Mylano Rodriguez

Founder, Layer Insights

Still unsure?

Fair questions. Straight answers.

What exactly do I get?

A 20-page PDF with the 7 blind spots, the Operator Scorecard, a template to fill in, practical checks, a decision guide and prompts for ChatGPT and Claude. Plus a ready-made skill as a zip file.

Can I use it with ChatGPT or Claude?

Yes. The playbook shows how to put it in a project, which prompts to use for your scorecard and blind spots, and how to install the skill.

Do I need new software?

No. You do every check with the accounts you already have, such as Shopify, Meta, Google and your email tool.

Can you fix it for me?

Yes. In a free 30-minute demo we look at your store together. Go with Layer Insights, and we connect your channels and set everything up for you.

Who is it not for?

Just starting out, with few orders and 1 channel? Then it's a bit early. The playbook is for stores that are already growing and use several channels.

Will I get emails afterwards?

You get the playbook and the occasional practical email. Unsubscribe anytime with 1 click.

Free download

Get the complete playbook.

Practical. Short. Ready to use. With the 7 blind spots, the scorecard, the checks, the decision guide and the AI prompts.

Read it before you lock in your Black Friday plan. Black Friday is on 27 November.

  • Free PDF
  • 20 pages
  • Straight to your inbox

You'll receive the playbook and the occasional practical email from us. Unsubscribe anytime with 1 click. Privacy policy

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