See what drives sales. Know what to do next.
Your store records orders. Ad platforms report conversions. Your costs reveal what you keep. Layer Insights brings the measurable customer journey, marketing performance and profitability together, so you can see what deserves your attention.
Shopify
Meta Ads
Google Ads
Klaviyo
bolThree steps. One clearer picture of your business.
Connect your tools. Follow the evidence from visit to order. Use the findings to decide where to focus.
Connect your store and channels
Bring orders, ad spend and customer touchpoints together without exporting spreadsheets.
Shopify Meta Ads Google Ads KlaviyoFollow the journey to an order
See measurable visits and channel interactions alongside revenue, costs and repeat purchases.
Find your next priority
Spot where spend, margins or drop-offs deserve a closer look before you decide what to change.
Illustrative example with demo data. Which connections and insights are available depends on your systems, your data quality and the consent you collect.
See how your store and marketing channels come together.
Book a personal demoOne order. Three channels. More than the last click.
A purchase can follow several visits. Here is how measured touchpoints can fit together in a single customer journey.
Discovers your product
Clicks a Meta ad, opens the landing page and views a product. No order yet. Meta AdsComes back to compare
Returns through a Google search and views the same product again. GoogleOpens your email
Clicks through from a campaign and lands straight on the product. KlaviyoCompletes the purchase
An order comes in. When the data allows it, Layer connects the earlier measured visits to that order. ShopifyWithout a complete view
Separate reports often show the final interaction but not the full sequence of measured visits.
- Earlier visits are easily missed
- Multiple platforms may claim credit for one order
- Budget decisions rely on disconnected reports
With Layer Insights
View the touchpoints that can be linked to the order, in the order they happened.
- Measured visits become one timeline
- You can inspect overlapping channel claims
- More context for decisions, without claiming perfect attribution
This is an illustrative example. What you can see depends on the data that is actually measured and connected, and on the consent choices your visitors make. Not every visit or device can be linked to a customer.
Find out which pre-purchase visits your store can measure.
Book a personal demoWhen traffic shows up as unknown, do not guess.
When you cannot see where visits or orders came from, it becomes harder to decide where to invest. Layer Insights helps you examine the signals that were actually captured.
What your store reports
What Layer Insights helps you investigate
Layer Insights helps you look into missing and unclear sources and shows you where information is absent. It cannot recover every unknown source. Consent choices, browser restrictions and missing events all limit what can be measured.
See how Layer Insights helps investigate unclear traffic sources.
Book a personal demoFive views that change how you run your store.
Customer Journey
Understand measurable visits, channels and returning behaviour before and after an order.
Marketing Performance
Compare ad platform claims with recorded orders, and investigate where channel reports overlap.
Revenue & Profit
Put product costs, advertising, fees and returns alongside revenue to understand what remains.
Product Economics
Find products with strong sales but a weak contribution after the costs you can measure.
Customer Retention
Track repeat orders, time to second purchase and how returning customers develop.
One connected picture. Different decisions.
Explore marketing, customer and product questions with shared data instead of switching between separate reports.
Explore the platform →Demo figures are illustrative, not real merchant data. Profit views depend on complete cost inputs; retention views depend on order history. Platform-reported conversions and store orders should not be subtracted to infer duplicate conversions.
Explore which insights could make a difference for your store.
Book a personal demoAsk the business question. See the data behind the answer.
Zeno works with the data available in your Layer Insights workspace. Ask a question in plain language and explore the figures and context behind the response.
Example conversation with demo figures, shown to illustrate the experience. Zeno answers from the data available in your own account.
Discover what Zeno can show you about your connected data.
Book a personal demoConnect your tools. Start with the questions that matter.
You do not need to replace your existing tools or build a reporting stack. We help you connect the right sources and check what is measured.
Create an account
Set up your workspace and select your store.
Connect your data sources
Connect the store and marketing tools you use. Verify which data is flowing in.
Explore your first insights
Explore journeys, marketing performance, contribution and the next questions to investigate.
See what your own setup can reveal.
In a personal demo, we walk through your channels and show how Layer Insights could bring the data together.
Frequently asked questions
Do I need technical knowledge?
No. Most connections use standard integrations. We can help with setup and tracking checks where needed. You should still verify which data is available from your tools.
Can I use Layer Insights with my existing webshop?
Layer Insights works alongside your existing stack, including supported ecommerce platforms, ad channels, email tools and marketplaces. Available data differs by integration, so check your specific setup during the demo.
Can Layer Insights identify unknown traffic sources?
It helps investigate unknown sources using the visits, events and campaign information that were actually captured. Some sources will remain unknown because of consent choices, browser restrictions or missing tracking data.
How does Layer Insights handle tracking and privacy?
Available measurements depend on your tracking setup, visitor consent and browser restrictions. Layer Insights helps show which signals are present and where gaps remain. Not every visit or device can be tied to a person or order.
Talk us through your tools and questions in a personal demo.
Book a personal demoStop piecing together reports. Start seeing what matters.
Understand the measured journey, your marketing performance and what you keep after costs. See how Layer Insights brings it together for your store.